独ポルシェ、今後は最高価格帯に注力／Porsche to Focus on Top-Tier Price Range Moving Forward.

 　https://www.reuters.com/jp/world/NMY2HWITLJJZXLLR46KX5RBF5M-2026-10-07/

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 独高級スポーツカーメーカーのポルシェ、現在の世界納車台数は、２０２２年​上場開始から１０％近く減少した。

　中国の需要急減と米国の関税⁠が打撃と成ったと言う。

　ミヒャエル・ライタースＣＥＯ​は、「９１１」などの高級スポーツカー（年間販売数は１万台）に注力することで、経営を立て直す予定だ。

　世界で最も魅力的なスポーツカーメーカーとしてのポ​ルシェの地位を強化し、販売価格の引き上げを​目指す。

Porsche, the German luxury sports car manufacturer, has seen its global vehicle deliveries drop by nearly 10% since its stock market listing in 2022.

A sharp decline in demand from China and tariffs imposed by the United States are cited as the factors behind this downturn.

CEO Michael Leiters plans to revitalize the business by focusing on high-end sports cars such as the "911" (which has an annual sales volume of 10,000 units).

The company aims to strengthen its position as the world's most desirable sports car manufacturer and raise its selling prices.

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